Reports and Guides

As financial services institutions across APAC navigate an increasingly competitive and regulated landscape, traditional approaches to customer engagement are no longer enough. From mobile-first behaviors to evolving trust dynamics, the stakes for meaningful, real-time connection have never been higher. That’s why leading financial brands are turning to Braze to power dynamic, personalized experiences that drive acquisition, deepen loyalty, and maximize lifetime value. In this guide, we explore the key strategies and real-world use cases transforming engagement in financial services across the region. Whether you’re looking to reduce churn, streamline onboarding, or deliver more connected journeys, this playbook shows how to get there, with speed and scale. Download this Braze guide to discover: Why real-time personalization is critical for building trust and driving financial outcomes in APAC markets How to orchestrate seamless, cross-channel journeys that meet mobile-first expectations Proven tactics for onboarding, retention, and lifecycle engagement—plus success stories from regional leaders What to prioritize in a future-ready platform to evolve with your customers and compliance needs

AI is a transformative force reshaping marketing–and with that, the role of the CMO. This Forrester Vision Report examines how AI is redefining marketing strategies, team dynamics, and leadership responsibilities–and provides guidance to empower you to navigate this new era with confidence and agility. Access the report for insights on: The Evolving Role of the CMO: Understand how AI is becoming a critical component of CMO job descriptions and the skills necessary for future success Best Practices for AI Integration: Explore actionable strategies for CMOs to prioritize AI initiatives while managing their teams effectively Navigating Partnerships in the AI Era: Learn how to rethink internal and external partnerships to leverage AI for enhanced marketing performance

From Ramadan to White Friday, sales events in the Gulf Cooperation Council (GCC) are transforming the region’s retail landscape. To stay ahead of the competition, GCC brands need to respond by embracing data-driven customer engagement strategies that offer elevated consumer experiences at scale. Our guide Winning Big in GCC Sales events explores how the best brands in the region are using AI, personalization, and scalable cross-channel messaging to make high-traffic sales events matter—and how your brand can do the same. Get the guide to uncover: How to use real-time data to provide personalized marketing experiences Strategies to maintain reliability during peak campaign periods How to identify, engage, and monetize anonymous users

As financial services institutions across APAC navigate an increasingly competitive and regulated landscape, traditional approaches to customer engagement are no longer enough. From mobile-first behaviors to evolving trust dynamics, the stakes for meaningful, real-time connection have never been higher. That’s why leading financial brands are turning to Braze to power dynamic, personalized experiences that drive acquisition, deepen loyalty, and maximize lifetime value. In this guide, we explore the key strategies and real-world use cases transforming engagement in financial services across the region. Whether you’re looking to reduce churn, streamline onboarding, or deliver more connected journeys, this playbook shows how to get there, with speed and scale. Download this Braze guide to discover: Why real-time personalization is critical for building trust and driving financial outcomes in APAC markets How to orchestrate seamless, cross-channel journeys that meet mobile-first expectations Proven tactics for onboarding, retention, and lifecycle engagement—plus success stories from regional leaders What to prioritize in a future-ready platform to evolve with your customers and compliance needs